In announcing to the world that ‘YouTube’s Got TV’, YouTube wanted to communicate that people could now watch full-length TV programmes on it’s video sharing site. Working with them, Posterscope UK and Hyperspace created an interactive installation to give shoppers and media professionals in London a sneak preview of the service. 8 High definition LCD’s were installed into a prime retail location in London’s famous Carnaby Street right in the heart of Soho.
The linked LCD-based digital display featured touch-sensitive interactivity, allowing the audience to select one of 5 clips to watch.
Across a 5 week period the screen achieved almost 10 000 interactions and a whole raft of Flickr, Twitter and YouTube posts.
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