Arnold Swarzenegger has always done things very differently.
He went from an Austrian American bodybuilder to Mr Universe, turned actor-slash-model to businessman and most recently politician, serving as the 38th Governor of California.
Only he would consider the introduction of digital number plate advertising to cover the cost California’s deficit of $ 19 bn.
However there are mixed reviews on this as some people say that it will only result in chaotic traffic. Comments are being made in anger, such as “What about a car sticker? No electricity, no semiconductor technology required, no electronic waste at the end of life”. Others are very excited about the opportunity saying that it will really spark the interest of Designers, Sport teams, Bands, Movie companies and also news channels.
The electronic device would look like a normal number plate when the vehicle is moving but would switch to digital adverts when it has stopped for more than four seconds, in traffic or at a red light. The license number will remain visible at all times.
The best part is that it could be used to broadcast traffic issues and perhaps even suggest alternative routes. Perhaps one day it will become a communication device to let people know your thoughts for example your favorite Sports Team, or “I just got engaged.”
It is an exciting space that will revolutionize driving and outdoor, and if it covers a State’s debt at the same time, well then I would say that Arny has saved the day again!
