Tokyo, Japan’s Digital Signage Promotion Project is currently trying out digital advertising billboards fitted with cameras that can distinguish the gender and age of the passers-by who look at them.
This will allow the advertiser to tailor their commercial message to the onlooker.
A consortium of 11 railway companies launched the pilot project last month, and has since set up 27 intelligent displays in subway commuter stations around Tokyo.
The operator’s will not save recorded images. However, they will collect data about groups of people, which will help advertisers learn what works best at which locations in the city and at what time during the day.
Advertisement
